Introduction of FMCG
FMCG stands for Fast-Moving Consumer Goods. Products or goods which we frequently purchase or which we Daily consume are FMCG (examples: Food, Beverages, Health care products, Household, and Personal care products) In general these goods are perishable. So these perishable goods are sold quickly and relatively at a low cost. These Fast-Moving Consumer Goods has low profits margin as compared to others.
The 4th largest sector in the Indian economy is the Fast-Moving Consumer Goods industry. The sales of goods in the industry are Household and personal care products are of 50%, health care products are of 31%, food and beverages are of 19%. FMCG industry is expected to grow at US$220 billion by the year 2025. More than 65% of the population in India stays in rural places and they spend around 50% of their expenditures on FMCG.
Fast-Moving Consumer Goods are sold at less price. Many brands and many companies are involved in the manufacturing process of the same category products. It becomes very difficult for a company to find a special place in the mind of customers. Therefore companies should come up with a new plan or with a new strateg to attract consumers towards their products.
Let's know about few FMCG companies.
ITC Limited is an Indian multinational conglomerate company. It was established in the year 1910 August 24 as Imperial Tobacco Company of India Limited. In the year 1970, it is renamed as India Tobacco Company Limited and again in the year 1974, it is renamed as ITC Limited. Its headquarters was located in Virginia House, Kolkata, West Bengal, India. The chairman & MD of ITC Limited is Sanjiv Puri.
ITC Limited is been in different business fields like FMCG, Hotel, Paperboards & Specialty Papers, Packaging, Agri-Business, and Information Technology.
Nestle is a swiss multinational food and drinks processing conglomerate corporation. Anglo-swiss Milk Company was founded in the year 1866 by George and Charles page. In the same year, 1866 Farine Lactee Henry Nestle was founded by Henry Nestle. Finally, in the year 1905 Nestle was formed by the merger with these two companies.
Nestle has different products like Petcare, Ice cream, Healthcare nutrition, Drinks, Dairy, Culinary, chilled & frozen food, Coffee, Chocolate & confectionery, Cereals, Bottled water, and Babby food.
Hindustan Unilever Limited is an Indian subsidiary of Unilever PLC. Hindustan Unilever Limited is established in the year 1933. In the year 1956 renamed as Hindustan Lever Limited again renamed in the year 2007 as Hindustan Unilever Limited. Its headquarters was located in Mumbai, India.
HUL has different products like food & refreshment, homecare, beauty & personal care, and water purifier.
Britannia Industries Limited is an Indian food-products corporation. The company was established with an investment of ₹295 initially in the year 1892 by a group of British businessmen. Later it was acquired by the Gupta Brothers and named as V.S brother. In 1918 C.H Holmes taken on as a partner and named Britannia Biscuit Company Limited. In the year 1979, it was again renamed as "Britannia Industries Limited".
Britannia has products like Biscuits, Bread, Dairy, Cakes & Rusk, Cream Wafers, and Croissants.
Patanjali Ayurved Limited is an Indian company. This was established in the year 2006 by Acharya Balkrishna & Ramdev. Its headquarters and Manufacturing units are located in Haridwar, Uttarakhand.
It has different products like Natural health care, Natural food products, Natural personal care, Ayurvedic Medicine, Herbal Home Care, and Patanjali Publications.
Dabur India Limited is an Indian consumer goods manufacturing company. It also manufactures Ayurvedic medicine. It was established in the year 1884 by S.K Burman and the chairman of Dabur India Limited is Dr. Anand Burman. Its headquarters is located at Kaushambi, Sahibabad, Ghaziabad, Uttar Pradesh, India.
Dabur has different products like Health supplements, Digestives, Shampoos, Hair oils, Skincare, Foods, Oral care, OTC & Ethicals, Homecare, Guar Gum.